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Bringing Social Business to your University - Highlights from the Webinar

Posted By Nicole Zefran, Tuesday, April 16, 2013
Nicole ZefranYesterday GBSN hosted a webinar, "Bringing Social Business Into Your School” featuring speaker Leonhard Nima, Head of Academia at the Grameen Creative Lab.

Mr. Nima talked about spreading the idea of social business, which is what he Grameen Lab was created to do. He explains this topic in depth, but specifically highlights GCL’s ideas for incorporating social business in universities.

Some highlights from the webinar:


Founded by Professor Muhammad Yunus, the Grameen Creative Lab is a small company based in Germany whose purpose is to spread the idea of social business. GCL’s vision is "to bring social business into universities and create a culture within academia, with the goal to serve society’s most pressing needs through social business.”



The Grameen Creative Lab believes that social business education is key to setting a new mindset. It associates with universities within three pillars:

  1. Seeding – GCL facilitates speeches on social business at universities and international conferences. They also hold social business labs, which are two-day workshops that are adapted to university needs. GCL supports student initiatives, giving students the opportunity to volunteer, student field trips or participate in idea competitions. They lay the groundwork down by highlighting social business best practices in case studies, literature, or student guides filled with information that should inform students with opportunities and answer any questions they might have.
  2. Network – GCL has created an environment for universities to exchange ideas. The big networking opportunity offered for universities is the Academia Meeting on Social Business, a yearly event where faculty from all over come to establish relationships, exchange ideas and establish possible projects for collaborations. They are also in the process of publishing an academia newsletter, which will highlight activities and initiatives of universities that are involved with social business.
  3. Consulting/ Joint Initiatives – By providing consulting services, GCL helps universities discover social businesses and apply courses and activities within the university. Specifically, they provide strategic and project consulting, helping universities implement institutional projects and also plan on developing centers or incubators within the university.

GCL@University is a joint initiative established to promote the concept within the institution. Together, the two will decide about the approach of incorporating activities within the pillars of research (PhD courses, publications, case studies), teaching (courses, labs, tours, conferences, e-learning) and practice (social business ideas contest, field trips, case studies, internships, local activities). GCL developed this modular approach to allow flexibility.

GCL believes that universities should start small; begin with incorporating one or two courses on social business or facilitating small social business labs, and then eventually work to create a program around it. By starting simple and laying down the groundwork, GCL hopes to spread this concept to many leading universities around the world.

Mr. Nima provided a very compelling presentation on their approach. To view the whole presentation click here.

For more information about how you can incorporate social business in your university, visit

Learn about GCL’s services and opportunities at

Find GCL’s latest publications and reports at

Learn what GCL’s network is up to and find out about opportunities at

If you have any other questions or would like to receive more information about GCL’s activities contact Leonhard Nima at

Don’t forget to join us for our next event, a working group coming up on April 26th on "Promoting Events Through Social Media.”



Nicole Zefran is the Communications and Event Planning Intern at the Global Business School Network.

Tags:  Grameen Creative Lab  social business 

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