GBSN’s founder and CEO, Guy Pfeffermann, spoke at a session during this year’s World Investment Forum in Geneva, Switzerland. The session was about the United Nations Conference on Trade and Development (UNCTAD)’s Business School for Impact project, which was developed to change mindsets and teach skills to build successful businesses with a positive social impact in underdeveloped regions. GBSN is proud to be one of UNCTAD’s collaborating partners in this venture and will help to build a platform for business schools worldwide to develop and share materials, experiences and ideas to achieve the project’s goals.
Guy Pfeffermann discussed the challenges associated with investing in low-income countries and the role that business schools can play in advancing sustainable development, including strengthening businesses at the base of the pyramid.
GBSN member schools who participated in the Geneva forum included:
- Javier Yanez, Dean, Universidad de los Andes School of Management, Colombia
- Alfons Sauquet, Global Dean, ESADE, Spain
- Vinika Rao, Executive Director, Emerging Markets Institute, INSEAD, Singapore
The Business Schools for Impact program was unveiled during a private interactive session earlier this year that convened schools, teachers, students, corporates, impact investors and social entrepreneurs to discuss the challenges associated with investing in low-income economies and the implications for the business school curriculum.
Fernanda Iunes is the Programs Fellow at the Global Business School Network