The advent of massive open online courses (moocs) fundamental altered the education landscape, revolutionizing access to higher education content by leveraging low cost internet videos. However, where moocs fail- namely at conveying accreditation at a recognizable institution- private and public universities are stepping up.
. Instead of providing free online content to a third party provider, a number of leading business schools are developing their own web based programs that blend online and in-person education. These hybrid courses, designed to allow working professions to enjoy the advantages of both traditional and digital education, allow students and professors to work much closer together, facilitate application of course material in a work environment, and ultimately allow students to graduate with a degree from a major university.
One of the first hybrid courses is Harvard Business School’s HBX. While HBX does charge traditional course fees, it includes degrees of engagement than either a traditional course or mooc. Higher levels of engagement appear to be effectively combating the low retention rates seen in moocs, with hybrid courses enjoying orders of magnitude higher retention rates. Stanford business school and other major universities are also in the processes of establishing their own hybrid courses.
Logan Billman is the IFAMA Intern