Contact Us   |   Sign In   |   Join Now
The When, Why and How of Case Method in Business Education
Tell a Friend About This EventTell a Friend

When: 9/20/2011
Where: Online

« Go to Upcoming Event List  

This seminar will teach participants about the case method and how to incorporate case studies into their teaching. It will begin with an overview of andragogy, i.e., learning strategies focused on adults. It will describe how adults’ learning needs differ from childrens’, and how case studies can be an effective part of learning for adults. Additionally, the seminar will introduce participants to how teaching case studies are structured and how a professor’s teaching strategies will be different when teaching case studies.

Objectives of the Webinar

  • Describe the ways adults learn
  • Define action-based learning
  • Define case-based learning / "the case method”
  • Explain how case studies assist adults learn by providing action-based, problem-based, active learning experiences
  • Describe how an instructor’s approach to teaching differs from lecture-based learning to case-based learning
  • Identify resources for writing, publishing, and adopting case studies

Presented by:

Marc Robinson, Director, GlobaLens® , William Davidson Institute, University of Michigan

Marc Robinson is the Director of GlobaLens®, the publishing division of the William Davidson Institute at the University of Michigan. Dr. Robinson joined WDI in 2009 following careers in the Air Force and college and university leadership. With over 20 years of operations and leadership experience, his previous positions include executive-level roles at NATO, community colleges, non-profit organizations, and universities.

Dr. Robinson’s teaching, research and course development activities focus on adult learning and education leadership. He has published in leading education journals and textbooks, and has written extensively on higher education leadership issues.

He earned his Bachelor of Science in engineering and international relations from the United States Air Force Academy, Master of Science in Strategic intelligence from the Joint Military Intelligence College, and Master of Science and Doctor of Philosophy in higher education leadership from Capella University.


Moderated by:

Richard McCracken, Director of ecch

Since March 2008 Richard McCracken has been the Director of ecch, a not for profit organisation dedicated to promoting the case method in management education (

Richard oversees ecch’s global operations from its UK office. He regularly represents the case community at conferences and workshops as both a speaker and moderator. At the annual Academy of Management conference in 2011 Richard moderated a workshop session on case writing.

Prior to joining ecch Richard was Head of Intellectual Property at the Open University (OU). During his time at the OU Richard was instrumental in the development and launch of the OpenLearn initiative, which makes educational resources from OU courses freely available worldwide via the Internet. Richard was also a member of the senior management team responsible for negotiating and managing the University's unique relationship with the BBC.

Richard holds degrees in English Literature (University of Sheffield) and Law (Open University), and a postgraduate Diploma in Intellectual Property Law (University of London).


more Upcoming Events

9/26/2016 » 9/30/2016
AABS Teaching the Practice of Management Workshop

9/28/2016 » 9/30/2016
24th CEEMAN Annual Conference

9/28/2016 » 9/29/2016
SEED Africa Symposium 2016

10/5/2016 » 10/7/2016
1st Global Entrepreneurship Development (GEDC) Conference

Membership Management Software Powered by®  ::  Legal