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Mentoring Case Writers: From Inspiration to Instruction
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9/30/2011
When: 9/30/2011
Where: Online

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For many business schools in the developing world there is a dearth of locally relevant cases easily accessible for instruction. Many faculty and institutions are focusing on developing more local relevant cases for their courses, however developing a case study can be a daunting and time consuming task. In addition to the importance of writing cases, case teaching is a unique skill that professors hone over time. Case writing and teaching can be much more effective when matched with a supportive team for mentoring. Join us for this webinar event as we focus on exploring the best practice for mentoring case writers.

Objectives of the Webinar

  • Learn what case mentoring is and what makes a good case mentor

  • Find out about the process of case mentoring from the initial outreach to the corporate interviews, writing, and ultimately instruction

  • Discover some of the internal and external factors that will promote the success of a case or provide roadblocks

  • Review personal examples from an experienced case mentor

> Leif Sjoblom, Professor of Financial Management, IMD


Prior to joining IMD, Professor Sjöblom worked in marketing, production and in the telecommunications industry. His teaching experience includes a range of courses for the telecommunications industry as well as general management courses in performance management and financial analysis. Since joining IMD he has directed the Program for Executive Development (PED) and the Building on Talent (BOT) program. He is also actively working with African entrepreneurs and universities to develop their capabilities.

His areas of special interest are:

  • The restructuring of the telecommunications industry

  • Performance measurement and shareholder value creation

  • Micro-entrepreneurship in sub-Saharan Africa

Leif Sjöblom has a PhD in business and MS in statistics from Stanford University, a MBA from Helsinki School of Economics and a BSc in electrical engineering. He is a Chartered Financial Analyst (CFA) and a Fulbright fellow.

He has most recently written the following articles and cases:

  • The CFO - a Capital Position in Leading in the Top Team - The CXO Challenge, 2008

  • Kaskazi Network - Distributing to the Bottom of the Pyramid, 2008

  • Commercializing Technology - Why is it so Difficult to be Disciplined? Business Horizons, 2004

 

 

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