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Promoting Reunions & Events Through Social Media - Alumni Services Working Group
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Promoting Reunions & Events Through Social Media - Alumni Services Working Group

Discuss how to effectively use social media to promote events and reunions to your Alumni.

4/26/2013
When: Friday April 26, 2013
From 10:00 AM until 11:00 AM
Where: Online
Contact: Lisa Leander


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This online working group is for GBSN Member School staff working with Alumni (from Director to staff level) who would like to connect with like-minded peers from around the world. Members can share their challenges, successes and questions with colleagues from GBSN's international network of business schools. Group members will also have the opportunity to help schools in developing countries that don't have well-established programs and are looking for new ideas. 

The Alumni Services Working Group calls are scheduled for the fourth Friday of each month, from 10:00 am- 11:00am (ET - Washington DC time).

Although email is still the primary tool used to share news and invite alumni to events, social media is revolutionizing the way we engage our Alumni. During this meeting discuss how to effectively use social media to promote events and reunions for your Alumni.

Some questions to think about during this discussion: 

Why is social media important? Which social media outlets do you use, and why? How do you use each outlet to promote? Why do alumni chose to come to events in the first place? Is social media just as effective in other countries? How does its use change from country to country? How has email changed and what does this mean? 

Give examples of successful methods, share tips, contribute new ideas, share challenges and ask questions!

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