What is business education going to look like in 10 years?
Andrew Crisp from CarringtonCrisp, an education, market research and marketing
organization, will be presenting their soon to be released See the Future study, which questioned prospective students,
current students, alumni and employees on five key issues:
- The role of business
- The value of business education
- Sustainability, ethics and corporate social
- The role and place of technology
More than 5,000 people from 137 countries responded to the
questionnaire. Forty business schools participated in the study. Some snapshot findings
from the study include:
- Two-thirds of undergraduates agree that for
academics, technology often means little more than using a PowerPoint
- 39% of undergraduates would choose a country to
study because they are attracted by its sporting and cultural profile.
- 55% of postgraduates agree that schools that
don’t teach sustainability, corporate social responsibility and ethics should
be ranked lower than those that do.
- 52% of prospective undergraduates would not
study a business program in a MOOC.
- Half of directors/managers in the private sector
would not recruit a graduate who had only studied online.
Andrew Crisp, Co-founder, CarringtonCrisp
Crisp jointly founded CarringtonCrisp in 2003 with Mary Lou Carrington.
considerable research and communication experience having worked in branding
agencies, as the Employment Correspondent for The European newspaper, as
Marketing Director for an internet business and as a student campaign leader at
The Industrial Society.
Andrew led the agency team that carried out the London Business School rebrand.
Since setting up CarringtonCrisp he has carried out projects for a wide range
of clients including INSEAD, Cranfield University, University of Queensland,
University of Winnipeg, Sheffield Business School and the University of St
research work ranges from focus groups for business schools and universities
through to major quantitative studies. Andrew works on all of the group
research studies run by CarringtonCrisp, providing analysis, report writing and
presentation of results.
also spoken at industry events organised by The Economist, The Design Council,
the Association of Business Schools (ABS), the European Foundation for
Management Development (EFMD), the Canadian Federation of Business School Deans
(CFBSD), the Council for Advancement and Support of Education (CASE), and the
European Association for International Education (EAIE).