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AACSB Curriculum Development for Design Thinking for Creativity and Innovation
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AACSB Curriculum Development for Design Thinking for Creativity and Innovation

When IBM interviewed over 1,500 CEOs last year, creativity was identified most frequently as the leadership quality required for the next five years. When they interviewed executives and business school deans, Datar, Garvin, and Cullen found that a common criticism of MBA programs is that graduates "learn analysis, but not action." Design, based in a studio approach to education, is one way business schools can address these issues.

10/29/2013 to 10/30/2013
When: October 29-30, 2013
From 8:30 AM on 10/29 until 12 Noon on 10/30
Where: AACSB International World Headquarters
Tampa, Florida 
United States
Contact:

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When IBM interviewed over 1,500 CEOs, creativity was identified most frequently as the leadership quality required for the next five years. When they interviewed executives and business school deans, Datar, Garvin, and Cullen found that a common criticism of MBA programs is that graduates "learn analysis, but not action." Design, based in a studio approach to education, is one way business schools can address these issues. A design studio blends analysis, engages students in practice, and draws on the many skills they develop during an MBA program. Through a series of thought-provoking exercise, this seminar was created to demonstrate the power of design in solving today's complex management problems.

Please note that this seminar is being held at the same location as the Curriculum Development Series: Experiential Learning (October 28)Each event requires a separate registration fee.

> Pre-Seminar Preparation Work

Learning Objectives

Attendees will learn how to teach design in the context of business issues where organizations need to respond in creative, innovative or transformational ways. In particular they will:

  • Learn how a design attitude complements a decision attitude
  • Use design inquiry to frame and reframe problems, ensuring that the solution addresses the real problem
  • Apply multiple methods to generate, prototype and assess alternative candidate solutions to previously identified problems
  • Understand how to guide students through cultural, strategic, and organizational issues

Facilitators

Fred Collopy, Professor of Information Systems, Weatherhead School of Management, Case Western Reserve University

Youngjin Yoo, Director of Center for Design and Innovation, Professor in Management Information Systems and Strategy, and Irwin L. Gross Research Fellow, Fox School of Business, Temple University

Registration and Fee Schedule (Event code: SM-CD1013b)

Received by
September 29, 2013

Received after
September 29, 2013

Member

745 USD

845 USD

3rdand Subsequent Member

645 USD

745 USD

Non-Member

895 USD

995 USD


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