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Aligning Your Teaching and Research: The Potential of Cases Workshop
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Aligning Your Teaching and Research: The Potential of Cases Workshop

Are you looking for ways to bring research into the classroom? Are you interested in using cases for both teaching and research? Would you like to share your research for teaching purposes? This workshop will show you how.

When: January 22, 2014
Where: IMD Switzerland
Contact: Kate Cook
+44 (0)1234 756409

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By bringing research into the classroom, the tutor benefits from student input and responses, whilst students respond well to the enthusiasm and vested interest of the tutor. This workshop explores the use of cases to maximize the potential of the link between research and technique. Participants will work through their own experiences and opportunities in a supportive environment.


This workshop will be of benefit to a wide audience, including:
  • teachers who are interested in finding ways to build a research agenda based on their teaching
  • those interested in using case approaches for both teaching and research
  • researchers looking to share their work for teaching purposes and teachers wishing to reflect on their approach.


Participants will:
  • appreciate, and reflect upon, the potential for integrating teaching and research through case studies
  • develop confidence to use case studies as a basis for both teaching and research
  • recognize the particular challenges of their situation and how such approaches may benefit their future development.


Mark JenkinsThis workshop will be facilitated by Mark Jenkins. Mark is Director of Research and Professor of Business Strategy at Cranfield University School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group.
Mark's teaching, research and consulting activities focus on the areas of competitive strategy, and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula One Motor Racing, Advanced Strategic Management andThe Customer Centered Strategy. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He has a particular expertise in the area of motor sport which he uses in both his teaching, consulting and research activities.

He is currently a member of the Research Excellence Framework (REF) panel for Business and Management and the Research Committee of the Association of Business Schools. He has also been chairman of The Case Centre's executive committee, strategy advisor to Samaritans and was a member of the RAE 2008 Panel for Business and Management.


22 January 2014
The challenge of creating teaching case studies: hints, tips and strategies
What is a good case? Exercise and discussion
13.30h-16.30hAligning teaching and research framework: An example of the tutor's application of this framework
Generating ideas for potential case studies : small group work on own ideas
Sharing ideas and experiences



Our flexible program allows you to attend one, two or three events during the same week. The fees below include a discount for attending more than one event.

Number of days trainingFee

A minimum of one subsidized place for participants in developing countries is available on each event. If your organization qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.

Fees include course materials and lunches. Our member organizations receive 10% discount. Attendance at the optional social dinners is an additional cost of £35/€40 per dinner.

>> Click here to apply for this workshop

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