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Writing Cases Workshop
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Writing Cases Workshop

Are you new to case writing or interested in further enhancing your case writing skills? Are you looking for different ways to train and develop your employees? This workshop will guide you through the tools and techniques you need to develop and write cases.

1/23/2014 to 1/24/2014
When: January 23-24, 2014
Where: IMD Switzerland
Presenter: Trevor Williamson
Contact: Kate Cook
+44 (0)1234 756409

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In this practical and intensive workshop inexperienced case writers will get the opportunity to take time out to work on an idea they already have for a case. The skills and knowledge acquired during this workshop will enable them to develop their own teaching cases.


This workshop will be of benefit to a wide audience, including:
  • faculty from any academic discipline who have little experience of writing cases for teaching purposes
  • those who are keen to begin writing cases or wish to enhance their case writing skills
  • business based trainers interested in preparing their own material for employee development.


During the workshop participants will work in groups of ‘critical friends’ to prepare their case draft, teaching plan and teaching note. In doing so, the principal objectives that participants will address are to:
  • appreciate what makes a good case and the benefits of a teaching note
  • develop the confidence to write their own cases
  • learn tools and techniques of case crafting to enhance the quality of the learning experience of their students.


Trevor WilliamsonThis workshop will be facilitated by Trevor Williamson.

Trevor Williamson is a Principal Lecturer at Manchester Metropolitan University Business School, UK, where he oversees development of programs in the financial services / planning area at undergraduate and postgraduate level. He previously held several senior management positions in banking and finance.

Trevor received his BSc in Management Sciences from UMIST, UK and MBA in Financial Management from Manchester Business School, UK /University of Wales, Bangor, UK. He recently attained the Certified Financial Planner (CPF) qualification and is a member of the Education Board of the Institute of Financial Planning.

Trevor has been writing and teaching with cases for over ten years and has been one of our tutors since 1999. He was a participant in the International Teachers Program at London Business School, UK and recipient of a Philip Law case writing scholarship from The Case Centre.Trevor has participated in two ESF Leonardo da Vinci - Innovation in Teaching projects, working with academics at leading business schools in Lithuania, Estonia and Poland to take those new to case writing and teaching through a process of transferring a case idea into a teaching case, a teaching note and a teaching plan.


23 January 2014
What makes a good case study?
Obstacles to case writing
Sources of case data
Case openings
13.30h-16.30hWork on own opening paragraphs and case structures
Discussion of case with ‘critical friend’
The case teaching note

24 January 2014
9h-12.30hReflections so far
Review of closing paragraphs
Individual work on closing paragraph
Publication of cases
13.30h-16.30hTeaching plans
Case enhancement
Action plans: moving forward


Our flexible program allows you to attend one, two or three events during the same week. The fees below include a discount for attending more than one event.

Number of days trainingFee


Fees include course materials and lunches. Our member organizations receive 10% discount.Attendance at the optional social dinners is an additional cost of £35/€40 per dinner.

A minimum of one subsidized place for participants in developing countries is available on each event. If your organization qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.

>> Click here to apply for the workshop

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