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Webinar: Teaching Base of the Pyramid at a Business School
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Webinar: Teaching Base of the Pyramid at a Business School

Free webinar hosted by WDI Publishing, which is part of the William Davidson Institute at the University of Michigan.

7/28/2016
When: Thursday, July 28, 2016
12:00 PM
Where: online
United States
Contact: William Davidson Institute at the University of Michigan

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About

Student demand for more class sessions and full courses on BoP enterprise, inclusive business, and social impact is a growing trend across universities and colleges. Teaching at the intersection of business development and poverty alleviation, however, requires enabling students to understand the opportunities and challenges in aligning growth, innovation and impact in a unique market context. In this webinar, London will share his experiences in incorporating BoP content into one or more sessions within an existing class, or into an entire semester-long course. Leveraging material from his latest book, The Base of the Pyramid Promise, as well as topic-appropriate case studies, London will offer techniques, strategies, and lessons learned to enhance effectiveness in teaching this important and demanding topic.

Presenter

   

Ted London

Vice President, Scaling Impact Initiative / Senior Research Fellow,William Davidson Institute; Professor, University of Michigan's Ross School of Business

Over the past 12 years, London has taught Business Strategies for the Base of the Pyramid at the University of Michigan and the University of North Carolina. He has developed a teaching model and class design focused on practical tools, frameworks and approaches that lead students through the process of building scalable enterprises that can alleviate poverty in BoP markets. 

Details

Student demand for more class sessions and full courses on BoP enterprise, inclusive business, and social impact is a growing trend across universities and colleges. Teaching at the intersection of business development and poverty alleviation, however, requires enabling students to understand the opportunities and challenges in aligning growth, innovation and impact in a unique market context. In this webinar, London will share his experiences in incorporating BoP content into one or more sessions within an existing class, or into an entire semester-long course. Leveraging material from his latest book, The Base of the Pyramid Promise, as well as topic-appropriate case studies, London will offer techniques, strategies, and lessons learned to enhance effectiveness in teaching this important and demanding topic.  

BoP Teaching Materials

Prior to the webinar, all registrants will receive:

  • Link to order a free examination copy of London's latest book, The Base of the Pyramid Promise
  • Link to London's course syllabus for Business Strategies for the Base of the Pyramid
  • Links to download inspection copies of BoP case studies that have worked successfully in the classroom

>> To register click here

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