Giselle Weybrecht
The Sustainable MBA – The Manager’s Guide to Green Business
Wiley, 2010
This is an excellent book, even broader in scope and substance than the
title suggests. Indeed, while a lot of the content has to do with
“green”, most of it is relevant to any business, especially “green” or
not. It covers accounting, economics, entrepreneurship, ethics and
corporate governance, finance, marketing, operations, organizational
behavior, strategy, how to monitor and improve performance, and, last
but not least, tools for greening offices and buildings. The
information conveyed is up-to-date.
While the treatment of each topic is necessarily brief - some 15
to 30 pages, I find the selection of issues highly pertinent,
well-focused and unusually clear. For example the chapter on
economics, as the dismal science bears on business, explains clearly
the problem of the commons, the concept of externalities, the
significance of regulatory and market-based instruments such as
subsidies, then looks at “green metrics”, before turning to issues
relevant to doing business in emerging markets. Each of these is
handled in very user-friendly style, and the author guides readers to
additional sources of information.
Who should read this book ? -- students, persons about to start a
business, public officials and staff of philanthropic organizations
interested in private sector development, and, yes, members of
“educated general public”.
I hope Ms. Weybrecht receives the recognition this book deserves.
Access the book here: The Sustainable MBA – The Manager’s Guide to Green Business
