Book Review: The Sustainable MBA by Giselle Weybrecht
Written by Guy Pfeffermann Monday, 22 February 2010 16:18

Giselle Weybrecht
The Sustainable MBA – The Manager’s Guide to Green Business
Wiley, 2010

This is an excellent book, even broader in scope and substance than the title suggests. Indeed, while a lot of the content has to do with “green”, most of it is relevant to any business, especially “green” or not.  It covers accounting, economics, entrepreneurship, ethics and corporate governance, finance, marketing, operations, organizational behavior, strategy, how to monitor and improve performance, and, last but not least, tools for greening offices and buildings. The information conveyed is up-to-date.

While the treatment of each topic is necessarily brief  - some 15 to 30 pages, I find the selection of issues highly pertinent, well-focused and unusually clear.  For example the chapter on economics, as the dismal science bears on business, explains clearly the problem of the commons, the concept of externalities, the significance of regulatory and market-based instruments such as subsidies, then looks at “green metrics”, before turning to issues relevant to doing business in emerging markets.  Each of these is handled in very user-friendly style, and the author guides readers to additional sources of information.

Who should read this book ? -- students, persons about to start a business, public officials and staff of philanthropic organizations interested in private sector development,  and, yes, members of “educated general public”.

I hope Ms. Weybrecht receives the recognition this book deserves.

Access the book here: The Sustainable MBA – The Manager’s Guide to Green Business 

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Food for Thought

With very few exceptions, MBA programs in sub-Saharan Africa are unable to effectively compete with institutions in the West. As a result, MBA programs cannot attract the best local students or faculty and often lack the leadership prowess necessary to effectively position themselves within the market.
 
-"Assessment of Graduate Management Education", William Davidson Institute, University of Michigan Business School (2003)