Tell me about yourself.
A classic interview question. Powerful. Baffling. After all, what do they really want to hear? And before your future graduates face it, they’ll be asking the same of you. When potential students are scanning the horizon - through the web, their social network and professional contacts – it would be nice to know what they’re looking for.
For example, we all know that sustainability is a huge issue in business education. But how does it factor into decisions to attend business school?
The team at CarringtonCrisp, and education marketing firm, conducts two annual studies that aim to give you that insider knowledge so you can make the best first impression possible.
For instance, according to their Business of Branding Report:
More than 1 in 4 also said they expected sustainability to be demonstrated ‘by running projects involved in giving back to local, national or international organisations and communities’, ‘by reducing a school’s carbon footprint’ and ‘by encouraging recycling on campus’. Up to 70% of some audience groups felt that sustainability was presented as an add on, as a save the world approach, had too few opportunities to learn about it or was not included at all in their studies.
(You, of course, have already made your commitment clear by being a part of the Global Business School Network – you can download a member button here to proudly show your membership on your website!)
CarringtonCrisp’s “Business of Branding” Report is produced to help business schools figure out how to best position themselves in the market.
The web is a particularly important part of this positioning. It is often the first official contact a future student, faculty member or staff will have with your institution. Their Generation Web 2011 report is designed to give you the information you need to ensure that your site is welcoming, informative and, most importantly, convinces them to choose you.
CarringtonCrisp has made the Executive Summaries of both of these reports available to our network. Click on the links below to download the pdfs.
