This fall, Babson College—the #1
business school for Entrepreneurship Education—launched a new overseas program, BRICs: The Cornerstone of the New Global Economy, that immerses
students in a semester-long exploration of the 
economic, cultural, political,
and historical dimensions of the BRIC countries (Brazil, Russia, India, and
China).
The Undergrad experience will include
travel to three of the four BRIC nations (Russia, India, and China), where
why the global business landscape is changing. The four countries contain more
students will combine onsite coursework and meetings with business leaders,
government officials, and academic leaders to hear and see firsthand how and
than 25% of the world’s land and more than 40% of its population, while
accounting for about 15 % of the world’s economy and about 40% of global
currency reserves.
BRIC is designed to immerse students in lands of entrepreneurial opportunity and includes 16 credits, split between eight credits of Advanced Liberal Arts, four credits of Entrepreneurship, and four credits of General Management. The program is staffed entirely by Babson professors.
Coursework will link closely with company visits and cultural activities to allow students to experience a living classroom – students will sense the culture and business environment while studying about it. A wide variety of industries will be explored in each country, however in India, there will be a focus on its role as a global services provider, and in China, an emphasis on new ventures and the entrepreneurial process. Local experts will be frequent visitors to the classroom, adding the unique opportunity to learn from those who have shaped and experienced the growth in these dynamic economies.
Undergraduate Dean Dennis Hanno said it is critical for today’s entrepreneurship students to become intimately familiar with the world’s rising nations. “The level of energy and enthusiasm among our BRIC students is unprecedented…and will greatly contribute to the success of this initiative,” said Hanno.
