The locales of the business rivalry have to be spotted to assess their strengths. An intriguing aspect of the marketplace is that the nature of competition can change over time. A technology, company, or product does not need to remain prey to another forever. Competitive roles can be radically altered with technological advances or with the right marketing decisions. The reduction in the tariff barriers, duties and liberalization process worldwide has further given a stimulus to the international marketing across the regional boundaries. Emerging markets today not only provide the multiple goods and services to the customers but also expose their behavior to the cross-cultural differences and innovations. The specialization of the production process has also brought such cultural changes by business penetrations in the low production skills regions across the countries. The international partnering in reference to production technology, co-branding, distribution and retailing may bring a high success to the companies of home country in increasing the market share in the region as well as augmenting the customer value for mutual benefit.

Themes and Topics

• Business Economics
• Macro-economic environment
• Monetary policies and business opportunities
• Economic situations- inflation, recession etc.
• Banking and financial resources for business growth
• Fiscal policies, public finance, and interest rates
• Political and Economic Milieu
• Shifts in political thinking
• Globalization Vs. Protectionism
• Conflicts and Social Change
• Law, Economics, and Organizations
• Entrepreneurship and Regional Development
• Institutional reforms and local enterprises
• Formal sector development
• Business innovations and opportunities
• Government and entrepreneurial development
• Globalization and Business Diversity
• Business Doorways in Emerging Markets (Modes of Entry)
• Resource Management and Business Growth
• Bottom of Pyramid Markets
• Religion, Values, and Globalization
• Mergers and Acquisition
• Global Marketing Strategy
• New Product Management
• Promotions and Advertising
• Pricing, Distribution and Logistics
• Marketplace Competition
• Segmentation, Targeting and Positioning
• Brand Management
• Consumer Behavior
• Perception, Attitude and Behavioral Dimensions
• Psychodynamics and Social Networking
• Nuero-marketing
• Society, Culture, and Consumption
• Gender and Consumer Behavior
• Globalization and Technology in Marketing
• Technology Transfer and Business Growth
• IT in Business Growth
• Disruptive Technology and Threats in Business
• E-commerce and Mobile Marketing
• Internet Marketing and Management Information System
• International Trade and Development
• Regional Trade Agreements
• Export-Import Performance
• International Trade Policies, Law, and Environment

Paper Submission

Conference organizers invite full papers, abstracts, and extended abstracts from the interested academics, professionals and researchers on the above stated topics. The length of the full papers should not exceed 30 pages in double space. The important dates on Submissions are as detailed below:

Submission of abstracts, full Papers and extended abstracts      : September 15, 2011

Submission of final papers                                                                 : October 15, 2011

Acceptance of papers                                                                          : October 31, 2011

Conference registration                                                                      : November 15, 2011

All submissions must be typed, double spaced with 2.5 cm or one-inch margins using 12 point Times New Roman font in a single MS Word file. All submissions must include a Title, Authors (names, affiliations, e-mails of all authors and a notation (*) of the corresponding author), an Abstract (no more than 150 words) and 3-5 Keywords and 1-3 Paper submissions should not exceed 30 pages, including the Abstract, text body (Introduction, Theory, Methods, Findings, Discussion, Conclusions and Implications), Tables, Figures and References. All paper submissions must include a discussion, which addresses the contribution of the author’s work to the advancement of business and business-related science and practice in the Conclusions and Implications section.

All submissions must be entirely original, not previously published, and must not be under concurrent consideration or scheduled for presentation elsewhere. All abstracts and papers must be submitted electronically via e-mail to the conference co-chairs Dr. R Padmaja, Institute of Public Enterprise, Hyderabad (India) This e-mail address is being protected from spambots. You need JavaScript enabled to view it and Dr. Rajagopal, Professor and National Researcher, EGADE Business School, Mexico City This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Conference Co-Chairs

Dr. R.Padmaja, Conf. Co-Chair, Institute of Public Enterprise, Hyderabad, India

Dr. Rajagopal, Professor and National Researcher, EGADE Business School, Mexico City

Conference Partners

Institute of Public Enterprise, Hyderabad, India has by now evolved into one of India’s foremost Business Schools which has an all round accomplishment not only in management education but also in research and consultancy. IPE also has developed international linkages such as with University of Ljubljana, Slovenia, Kyungpook University, Korea, etc.

EGADE Business School (EBS), Mexico City is a premier management school in North America. The school has accreditations of AACSB, EQUIS, AMABA and SACS. EGADE Business School is recognized among the leading graduate school of business in Latin America for the formation of entrepreneurial, innovative, internationally competitive and socially responsible leaders.