GBSN's collaboration with USIU on their new certificate program in Management and Innovation for Agribusiness Entrepreneurs is off to a good start! GBSN faculty mentors met with USIU case writing faculty for an initial workshop in Nairobi this October. During this visit, the GBSN mentors were able to provide USIU faculty with a framework for developing good case studies and participated in the initial interviews of the case study protagonists.
Twelve local agribusiness firms were identified by USIU to serve as the case protagonists, ranging from dairy farmers to food processors to fertilizers providers. Many of the protagonists joined the faculty at the workshop and had the opportunity to sit through a case discussion led by USIU's Professor Charles Mayaka. This allowed them to experience the power of the case study as a teaching tool, and helped them understand the importance of providing information to the case writing faculty in order to result in successful case studies.
