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'Social innovation must be in core curriculum' in Financial Times

Monday, July 30, 2012   (0 Comments)
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On July 30th GBSN CEO Guy Pfeffermann and Jonathan Doh co-authored a "Soapbox" editorial for the Financial Times Business Education section on social innovation and scale, emphasizing the need for business schools to incorporate these concepts into their curricula.

"In recent years, business schools have been both advocates and developers of social innovations, often enlisting support from schools of design or engineering in exploring promising new products that are intended to address both economic and social demands. Barely a month goes by without some "pro-poor” or "base of the pyramid” or "inclusive” innovation hitting the news. A multitude of different solar-powered indoor lights and charcoal-saving cooking stoves have been invented in recent years."

Click here for the full article.

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